DeAnna Leticia Spoerl
I build brands, tell stories, and make businesses look good—sometimes in a power blazer, sometimes in a perfectly tailored jumpsuit. I bring a meditative (not the hummm kind) approach to business growth, personal style, and lifestyle consulting through the The IID Method.
Whether you’re a company looking to level up, a professional seeking to refine your personal brand, or someone who just wants to feel as confident in their wardrobe as they do in their work, I see you.
🎤 Need an emcee or speaker? I can do that too—probably with a joke or two thrown in.
Let’s Connect.
What I Do
Personal Styling & Inner Image Design
Confidence isn’t just a mindset—it’s a well-designed image. As the founder of Letty Sparrow, I highlight the best of Chicago fashion and help individuals refine their personal style with IID: Inner Image Design. Whether you're dressing for the boardroom, a gala, or a “hot girl walks into a coffee shop” moment, I’ve got a method to get you back into the groove.
Brand Strategy & Business Consulting
I help businesses cut through the noise, tell better stories, and make smarter moves. As co-owner and Director of Client Services at Bear Icebox Communications, I built a million dollar business in 12 months, and I love helping brands stand out in competitive industries.
Need PR, branding, or business growth insights? Let’s talk.
Lifestyle & Personal Brand Consulting
Your brand isn’t just what you do—it’s how you show up in the world. I help entrepreneurs, professionals, and creatives build a personal brand that reflects their values, expertise, and personality (without the awkward “so what do you do?” panic).
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Chopra Certified
Meditation
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Fastest Business Growth
Within 12 months*
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Marketing Chair
Fashion Group International
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Inc. Power Partner
2x recognition
Expertise
Bear Icebox
I help businesses get noticed, plain and simple. As Director of Client Services at Bear Icebox Communications, I’ve helped scale our boutique PR agency to 4x growth in just 12 months—because great storytelling and smart strategy win every time. We specialize in B2B communications, making brands stand out in industries where “exciting” isn’t always the default (but trust me, we make it happen).
📢 Recognized as an Inc. Magazine Power Partner—because results speak louder than buzzwords.
Letty Sparrow
Chicago fashion deserves a front-row seat. As Founder of LettySparrow.com, I spotlight the city’s most innovative luxury designers, connecting them with the people who crave bold, bespoke, and high-quality pieces.
My work with Fashion Group International of Chicago (FGI) helps elevate our local scene, ensuring that Chicago isn’t just a style afterthought—it’s a powerhouse.
🖤 Luxury, but make it local.
Modeling, Runway and Ads
In the last few years, I’ve found myself published on designers’ website, walking in fashion shows and posing as a fit model for many brands. Modeling is something I’ve come to enjoy recently and it proves to the eyes watching me the most (my daughter) that I can do whatever I put my mind to—at any age!
VIEW MY GALLERY HERE 📖
A Meditative Approach
(Without the Chanting)
Yes, I’m certified by Chopra as a meditation coach, but no—I’m not here to tell you to sit in silence for hours. Instead, I take a thoughtful, intentional approach to business, personal growth, and decision-making.
Less “find your third eye,” more “find clarity, take action, and stop running on stress fumes.”
LET’S TALK MINDFUL BUSINESS MOVES
Entrepreneur Magazine Contributor
I write about leadership, business growth, stress management, and making big moves—without losing yourself in the process. Whether it's how to think like an entrepreneur or why belief and action create magic, my goal is to give you something real (and actionable) to chew on.
Amid Life Millennial Podcast
(Formerly Grocery Chat)
This is where I get real about business, life, and all the chaos in between. It’s a passion project, a hobby, and a place to laugh, vent, and unpack millennial life with zero fluff. If you like podcasts that feel like a smart, stylish friend giving you unfiltered life advice, you’ll probably like this one.
Let's Make Something Happen!
If you’re looking for someone who can elevate your brand, refine your style, or shake up your next event with energy and insight, I’m your person.
